ABOUT ME
DETAILED CV ↗
STRATEGY · GROWTH · TRANSFORMATION
Gökhan Akdağ
“
That is why I do not leave strategy in presentations. I carry it into the decision-making mechanism, the organization, the store, the digital channel, and the income statement.
— GÖKHAN AKDAĞ
YEARS OF EXPERIENCE
STORE SCALE
PRESENCE IN THE COUNTRY
TRADE VOLUME
IN WHICH FIELDS DO I WORK?
01
I segment the market and consumers; I re-establish the positioning, value proposition, pricing architecture, and communication strategy. I transform the strategy into a measurable growth plan with brand awareness, demand, conversion, and revenue KPIs.
02
I analyze revenue, gross profit, channel, product, and market contribution together. By linking growth targets to the KPI tree, budget, and management rhythm, I make it visible how much commercial value each decision generates.
03
I segment the portfolio according to consumer, price, channel, and usage needs. I manage the product life cycle, category performance, innovation, packaging, and launch with sales, margin, and repeat purchase KPIs.
04
I segment stores and channels based on potential, efficiency, and customer profile; I redesign targets, bonuses, field standards, and sales rhythms. I scale the successful model to new stores, channels, and countries while maintaining quality and profitability.
05
I structure DTC, marketplace, country, and corporate customer channels with separate economic models. By measuring traffic, conversion, basket, acquisition cost, and channel profitability, I scale the digital sales system to new markets.
06
I segment customers based on their behavior, value, and lifecycle. I measure touchpoints using CLV, retention, repeat purchase, churn, and conversion KPIs, translating data into loyalty and sustainable revenue.
07
I identify priority countries by measuring market attractiveness, competition, price levels, and entry models. I adapt distributor, retail store, e-commerce, and B2B models to local conditions, ensuring controlled scaling with country-based KPIs.
08
I redesign the organizational structure, roles and authorities, decision-making mechanisms, processes, and management rhythm. By aligning KPI, performance, talent, and incentive systems with strategy, I ensure that change becomes embedded in daily operations.
02 / CAREER ARCHITECTURE
2024–2026
LORIS PERFUME
I managed sales, marketing, product, retail, e-commerce, CRM, and corporate communications under the same P&L discipline. While achieving +107% net revenue and +500% e-commerce growth, I led the opening of 135 new stores and the expansion of the brand from 70 to 103 countries.
Within the scope of product and category management, I led the creation of Turkey's best-selling perfume and most preferred cosmetics brand. By integrating product, packaging, and creative communication, I boosted the brand's monthly social media volume to the level of 100 million views.
I strengthened the brand's sectoral vision and employer brand through collaborations established with 50 universities. While launching local e-commerce channels in 15 countries, I created new international revenue streams by activating B2B e-export channels.
2021—2024
ZEKI TRICOT
I led the premium transformation that brought the brand's deep-rooted heritage together with the new generation of consumers. While achieving +135% net revenue in same-stores and +400% growth in e-commerce, I managed premium segment store openings in global hubs such as Paris, Miami, and Dubai.
The creative campaign, featuring Irina Shayk as the global face of the brand and captured for the world through the lens of Mert Alaş, resonated widely in Turkey and the international fashion community. Through productions carried out with Jérôme Duran and Lais Ribeiro, the brand's global creative language and fashion authority were strengthened.
I combined the visibility gained in international publications, especially Vogue, ELLE, Harper's Bazaar, GQ, L'Officiel, and Marie Claire, with commercial growth; I transformed the brand's international reach into new revenue areas by establishing e-export and B2B sales channels.
2017—2021
LELAS PERFUMES
Implementation of Turkey's first retail perfume concept store model; a structure spreading across 17 countries, 220 store openings, and an e-commerce system built from scratch.
2009—2017
ONTEX · DADA ISTANBUL · N11 HOTEL · BAĞLAM
The convergence of FMCG, creative industries, publishing, and hospitality experiences across the axes of brand, media, sales, and customer behavior.
MANAGEMENT CONSULTANT · AUTHOR · SPEAKER