©2026
About Me *
Digital transformation has no alternative. Visionary companies open up new strategic paths for themselves; those that cannot adapt will fail.
Building with Passion
I am Gökhan Akdağ. I am a Strategic Management Consultant and Commercial Transformation Leader who structures brand, marketing, sales, retail, and e-commerce within a single growth system; and manages the scaling, institutionalization, and globalization of companies. In my 15+ years of experience, I have managed hundreds of millions of dollars in volume, scaled operations spanning over 700+ stores, and expanded brands into more than 100 countries.
My approach is clear: I analyze the problem, build the system, and make growth permanent; my goal is not just growth, but to transform companies into sustainable and scalable structures.
Strategic Management & Corporate Governance
It designs organizational systems, management models, and performance architecture with a holistic approach to enable companies to become sustainable and scalable structures. It structures institutionalization processes, clarifies decision-making mechanisms, and systematizes growth.
Brand & Marketing Strategy
Rather than merely making brands visible, it positions them correctly to transform them into sustainable commercial value. It strengthens the brand's revenue-generating capacity by integrating marketing strategy, product structure, and pricing architecture.
Retail & Shopping Mall Management Consultancy
It restructures retail operations with a focus on efficiency, experience, and profitability rather than the number of stores. It transforms stores into sustainable revenue centers through the right location, the right concept, and the right performance system.
E-Commerce & Omnichannel Structure Setup
It positions e-commerce not just as a sales channel, but as a profitable and scalable growth engine. By integrating all digital channels, it strengthens the customer experience and builds a sustainable digital revenue model.
Global Growth & Channel Development
It enables brands to expand into new markets with the right strategy and business model. It manages the sustainable scaling of brands on an international level by developing growth plans tailored to the dynamics of each market.
Commercial Growth & Revenue Model Design
Transforms sales, marketing, and channel strategies into a single integrated revenue system. By optimizing the entire commercial structure, it increases profitability and enables companies to generate sustainable growth.
Awards and Achievements
Gökhan Akdağ
©2026
Good luck
Milestones of my professional journey focused on growth, systems, and measurable results, spanning from global retail operations to digital transformation architecture.
Measurable Value and Strategic Impact
Sectoral Approval and Badges of Success
Award - Şikayetvar
“Solution-Oriented Brand” award with a perfect score of 100/100
100
Success - Shopify Migration Process of the Shopify Migration Process
Migrate from Ikas to Shopify with 0% Error
0
Award - Trendyol Best Seller
Best Selling Product for Months in the Cosmetics Category
100
Award - Amazon Bestseller
Best Seller Award in Car Freshener, Men's and Women's Perfume categories
100
Achievement - Highest Turnover
The highest sales volume in their history at Loris Parfüm and Zeki Triko.
100
Experiences and Contributions
Gökhan Akdağ
©2026
Experiences
I have transformed brands on a global scale through strategic leadership and operational excellence.
Loris Perfumes
Vice President - Head of Sales and Marketing
July 2024 - March 2026
Satış, pazarlama, perakende ve e-ticaret operasyonlarını yöneterek toplam net geliri %87, e-ticaret gelirini %500 artıran büyüme stratejileri geliştirdim. 18 ayda 135 yeni mağaza açılışı ile perakende ağını 700+ mağazaya genişlettim ve mağaza performansını KPI bazlı sistemlerle optimize ettim. CRM, performans pazarlaması ve uluslararası e-ticaret operasyonlarını kurarak markanın 70’ten 103 ülkeye genişlemesine ve müşteri yaşam boyu değerinin %43 artmasına katkı sağladım.
Zeki Triko
Marketing Director
January 2021 – July 2024
By managing the brand's repositioning and growth strategies, I increased net revenue by 135% and sales volume by 50% in same-store sales, raising the brand to a leading position in the premium segment. I established the e-commerce channel from scratch, achieving 200% annual growth, and expanded the brand's international sales channels. I strengthened the brand's global premium fashion perception by securing visibility in international media such as Vogue and Elle through Paris, Milan, and Miami Fashion Week activations.
Lelas Perfumes
Senior Marketing & Media Manager
July 2017 - January 2021
By managing marketing, media, and digital sales operations, I managed a sales and marketing volume of ~$80M during the company's fastest growth period. I led the brand communication and launch strategies that supported 220 store openings and international retail expansion across 17 countries. I built the e-commerce channel from scratch, growing digital revenues by 200%+ and increasing advertising efficiency by 65% through performance marketing.
BAGLAM PUBLISHING
Senior Marketing & Media Manager
January 2014 – July 2017
I managed marketing, digital communication, and PR strategies for media and publishing projects. I optimized digital advertising performance through Google Ads and social media campaigns, driving conversion and ROI-oriented growth. I managed international copyright and licensing processes, coordinating launches, media relations, and influencer collaborations.
N11 Hotel
Sales and Marketing Manager
January 2012 – December 2013
I designed the boutique hotel's brand positioning, communication tone, and customer experience concept from scratch. By establishing dynamic pricing and channel management, I optimized the revenue structure through OTA platforms and corporate sales agreements. Through PR, social media, and digital visibility strategies, I ensured the brand gained a strong perception in the premium boutique hotel segment.
Past Experiences & Freelance Contributions
Dada Istanbul, Ontex Global
2009 - 2012
At Dada İstanbul Agency, I managed creative projects, content production, and digital communication processes; I took part in campaign and brand communication efforts for brands across various industries. I started my professional career in marketing at Ontex Global – Canbebe, where I gained experience in brand research, advertising campaigns, and PR activities.
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
Technology and Operations
©2026
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
Technology and Operations
Gökhan Akdağ
©2026
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
My Technology and Operations Infrastructure
Gökhan Akdağ
©2026
Frequently Asked Questions
01
What does Gökhan Akdağ do?
02
What is the working approach?
03
How do projects progress?
04
What is the focus point?
05
In which fields does it work?
06
What does it bring to brands?
07
Which brands is it suitable for?
08
How long does a project take to deliver results?
Let's Work Together
Gökhan Akdağ
©2026
Contact Us
Contact
I am ready to transform your vision and projects into measurable results and sustainable growth. You can get in touch to share your ideas and start a strategic collaboration.
24/5 Every Hour on Weekdays
From All Over the World
©2026
About Me *
There is no alternative to digital transformation. Visionary companies pave new strategic paths for themselves; those that cannot adapt will fail.
Building with Passion
I am Gökhan Akdağ. I am a Strategic Management Consultant and Commercial Transformation Leader who structures brand, marketing, sales, retail, and e-commerce within a single growth system; and manages the scaling, institutionalization, and globalization of companies. In my 15+ years of experience, I have managed hundreds of millions of dollars in volume, scaled operations spanning over 700+ stores, and expanded brands into more than 100 countries.
My approach is clear: I analyze the problem, build the system, and make growth permanent; my goal is not just growth, but to transform companies into sustainable and scalable structures.
Strategic Management & Corporate Governance
It designs organizational systems, management models, and performance architecture with a holistic approach to enable companies to become sustainable and scalable structures. It structures institutionalization processes, clarifies decision-making mechanisms, and systematizes growth.
Brand & Marketing Strategy
Rather than merely making brands visible, it positions them correctly to transform them into sustainable commercial value. It strengthens the brand's revenue-generating capacity by integrating marketing strategy, product structure, and pricing architecture.
Retail & Shopping Mall Management Consultancy
It restructures retail operations with a focus on efficiency, experience, and profitability rather than the number of stores. It transforms stores into sustainable revenue centers through the right location, the right concept, and the right performance system.
E-Commerce & Omnichannel Structure Setup
It positions e-commerce not just as a sales channel, but as a profitable and scalable growth engine. By integrating all digital channels, it strengthens the customer experience and builds a sustainable digital revenue model.
Global Growth & Channel Development
It enables brands to expand into new markets with the right strategy and business model. It manages the sustainable scaling of brands on an international level by developing growth plans tailored to the dynamics of each market.
Commercial Growth & Revenue Model Design
Transforms sales, marketing, and channel strategies into a single integrated revenue system. By optimizing the entire commercial structure, it increases profitability and enables companies to generate sustainable growth.
Awards and Achievements
©2026
Good luck
Milestones of my professional journey focused on growth, systems, and measurable results, spanning from global retail operations to digital transformation architecture.
Measurable Value and Strategic Impact
Sectoral Approval and Badges of Success
Award - Şikayetvar
“Solution-Oriented Brand” award with a perfect score of 100/100
100
Success - Shopify Migration Process of the Shopify Migration Process
Migrate from Ikas to Shopify with 0% Error
0
Award - Trendyol Best Seller
Best Selling Product for Months in the Cosmetics Category
100
Award - Amazon Bestseller
Best Seller Award in Car Freshener, Men's and Women's Perfume categories
100
Achievement - Highest Turnover
The highest sales volume in their history at Loris Parfüm and Zeki Triko.
100
Experiences and Contributions
©2026
Experiences
I have transformed brands on a global scale through strategic leadership and operational excellence.
Loris Perfumes
Vice President - Head of Sales and Marketing
July 2024 - March 2026
Satış, pazarlama, perakende ve e-ticaret operasyonlarını yöneterek toplam net geliri %87, e-ticaret gelirini %500 artıran büyüme stratejileri geliştirdim. 18 ayda 135 yeni mağaza açılışı ile perakende ağını 700+ mağazaya genişlettim ve mağaza performansını KPI bazlı sistemlerle optimize ettim. CRM, performans pazarlaması ve uluslararası e-ticaret operasyonlarını kurarak markanın 70’ten 103 ülkeye genişlemesine ve müşteri yaşam boyu değerinin %43 artmasına katkı sağladım.
Zeki Triko
Marketing Director
January 2021 – July 2024
By managing the brand's repositioning and growth strategies, I increased net revenue by 135% and sales volume by 50% in same-store sales, raising the brand to a leading position in the premium segment. I established the e-commerce channel from scratch, achieving 200% annual growth, and expanded the brand's international sales channels. I strengthened the brand's global premium fashion perception by securing visibility in international media such as Vogue and Elle through Paris, Milan, and Miami Fashion Week activations.
Lelas Perfumes
Senior Marketing & Media Manager
July 2017 - January 2021
By managing marketing, media, and digital sales operations, I managed a sales and marketing volume of ~$80M during the company's fastest growth period. I led the brand communication and launch strategies that supported 220 store openings and international retail expansion across 17 countries. I built the e-commerce channel from scratch, growing digital revenues by 200%+ and increasing advertising efficiency by 65% through performance marketing.
BAGLAM PUBLISHING
Senior Marketing & Media Manager
January 2014 – July 2017
I managed marketing, digital communication, and PR strategies for media and publishing projects. I optimized digital advertising performance through Google Ads and social media campaigns, driving conversion and ROI-oriented growth. I managed international copyright and licensing processes, coordinating launches, media relations, and influencer collaborations.
N11 Hotel
Sales and Marketing Manager
January 2012 – December 2013
I designed the boutique hotel's brand positioning, communication tone, and customer experience concept from scratch. By establishing dynamic pricing and channel management, I optimized the revenue structure through OTA platforms and corporate sales agreements. Through PR, social media, and digital visibility strategies, I ensured the brand gained a strong perception in the premium boutique hotel segment.
Past Experiences & Freelance Contributions
Dada Istanbul, Ontex Global
2009 - 2012
At Dada İstanbul Agency, I managed creative projects, content production, and digital communication processes; I took part in campaign and brand communication efforts for brands across various industries. I started my professional career in marketing at Ontex Global – Canbebe, where I gained experience in brand research, advertising campaigns, and PR activities.
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
Technology and Operations
©2026
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
Technology and Operations
Gökhan Akdağ
©2026
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
My Technology and Operations Infrastructure
Gökhan Akdağ
©2026
Frequently Asked Questions
What does Gökhan Akdağ do?
What is the working approach?
How do projects progress?
What is the focus point?
In which fields does it work?
What does it bring to brands?
Which brands is it suitable for?
How long does a project take to deliver results?
Let's Work Together
©2026
Contact Us
Contact
I am ready to transform your vision and projects into measurable results and sustainable growth. You can get in touch to share your ideas and start a strategic collaboration.
24/5 Every Hour on Weekdays
From All Over the World
©2026
About Me *
There is no alternative to digital transformation. Visionary companies pave new strategic paths for themselves; those that cannot adapt will fail.
Building with Passion
I am Gökhan Akdağ. I am a Strategic Management Consultant and Commercial Transformation Leader who structures brand, marketing, sales, retail, and e-commerce within a single growth system; and manages the scaling, institutionalization, and globalization of companies. In my 15+ years of experience, I have managed hundreds of millions of dollars in volume, scaled operations spanning over 700+ stores, and expanded brands into more than 100 countries.
My approach is clear: I analyze the problem, build the system, and make growth permanent; my goal is not just growth, but to transform companies into sustainable and scalable structures.
Strategic Management & Corporate Governance
It designs organizational systems, management models, and performance architecture with a holistic approach to enable companies to become sustainable and scalable structures. It structures institutionalization processes, clarifies decision-making mechanisms, and systematizes growth.
Brand & Marketing Strategy
Rather than merely making brands visible, it positions them correctly to transform them into sustainable commercial value. It strengthens the brand's revenue-generating capacity by integrating marketing strategy, product structure, and pricing architecture.
Retail & Shopping Mall Management Consultancy
It restructures retail operations with a focus on efficiency, experience, and profitability rather than the number of stores. It transforms stores into sustainable revenue centers through the right location, the right concept, and the right performance system.
E-Commerce & Omnichannel Structure Setup
It positions e-commerce not just as a sales channel, but as a profitable and scalable growth engine. By integrating all digital channels, it strengthens the customer experience and builds a sustainable digital revenue model.
Global Growth & Channel Development
It enables brands to expand into new markets with the right strategy and business model. It manages the sustainable scaling of brands on an international level by developing growth plans tailored to the dynamics of each market.
Commercial Growth & Revenue Model Design
Transforms sales, marketing, and channel strategies into a single integrated revenue system. By optimizing the entire commercial structure, it increases profitability and enables companies to generate sustainable growth.
Awards and Achievements
Gökhan Akdağ
©2026
Good luck
Milestones of my professional journey focused on growth, systems, and measurable results, spanning from global retail operations to digital transformation architecture.
Measurable Value and Strategic Impact
Sectoral Approval and Badges of Success
Award - Şikayetvar
“Solution-Oriented Brand” award with a perfect score of 100/100
100
Success - Shopify Migration Process of the Shopify Migration Process
Migrate from Ikas to Shopify with 0% Error
0
Award - Trendyol Best Seller
Best Selling Product for Months in the Cosmetics Category
100
Award - Amazon Bestseller
Best Seller Award in Car Freshener, Men's and Women's Perfume categories
100
Achievement - Highest Turnover
The highest sales volume in their history at Loris Parfüm and Zeki Triko.
100
Experiences and Contributions
Gökhan Akdağ
©2026
Experiences
I have transformed brands on a global scale through strategic leadership and operational excellence.
Loris Perfumes
Vice President - Head of Sales and Marketing
July 2024 - March 2026
Satış, pazarlama, perakende ve e-ticaret operasyonlarını yöneterek toplam net geliri %87, e-ticaret gelirini %500 artıran büyüme stratejileri geliştirdim. 18 ayda 135 yeni mağaza açılışı ile perakende ağını 700+ mağazaya genişlettim ve mağaza performansını KPI bazlı sistemlerle optimize ettim. CRM, performans pazarlaması ve uluslararası e-ticaret operasyonlarını kurarak markanın 70’ten 103 ülkeye genişlemesine ve müşteri yaşam boyu değerinin %43 artmasına katkı sağladım.
Zeki Triko
Marketing Director
January 2021 – July 2024
By managing the brand's repositioning and growth strategies, I increased net revenue by 135% and sales volume by 50% in same-store sales, raising the brand to a leading position in the premium segment. I established the e-commerce channel from scratch, achieving 200% annual growth, and expanded the brand's international sales channels. I strengthened the brand's global premium fashion perception by securing visibility in international media such as Vogue and Elle through Paris, Milan, and Miami Fashion Week activations.
Lelas Perfumes
Senior Marketing & Media Manager
July 2017 - January 2021
By managing marketing, media, and digital sales operations, I managed a sales and marketing volume of ~$80M during the company's fastest growth period. I led the brand communication and launch strategies that supported 220 store openings and international retail expansion across 17 countries. I built the e-commerce channel from scratch, growing digital revenues by 200%+ and increasing advertising efficiency by 65% through performance marketing.
BAGLAM PUBLISHING
Senior Marketing & Media Manager
January 2014 – July 2017
I managed marketing, digital communication, and PR strategies for media and publishing projects. I optimized digital advertising performance through Google Ads and social media campaigns, driving conversion and ROI-oriented growth. I managed international copyright and licensing processes, coordinating launches, media relations, and influencer collaborations.
N11 Hotel
Sales and Marketing Manager
January 2012 – December 2013
I designed the boutique hotel's brand positioning, communication tone, and customer experience concept from scratch. By establishing dynamic pricing and channel management, I optimized the revenue structure through OTA platforms and corporate sales agreements. Through PR, social media, and digital visibility strategies, I ensured the brand gained a strong perception in the premium boutique hotel segment.
Past Experiences & Freelance Contributions
Dada Istanbul, Ontex Global
2009 - 2012
At Dada İstanbul Agency, I managed creative projects, content production, and digital communication processes; I took part in campaign and brand communication efforts for brands across various industries. I started my professional career in marketing at Ontex Global – Canbebe, where I gained experience in brand research, advertising campaigns, and PR activities.
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
Technology and Operations
©2026
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
Technology and Operations
Gökhan Akdağ
©2026
My Work Ecosystem
My Digital Tools
20 years of experience-based strategic growth and brand management
My Technology and Operations Infrastructure
Gökhan Akdağ
©2026
Frequently Asked Questions
01
What does Gökhan Akdağ do?
02
What is the working approach?
03
How do projects progress?
04
What is the focus point?
05
In which fields does it work?
06
What does it bring to brands?
07
Which brands is it suitable for?
08
How long does a project take to deliver results?
Let's Work Together
Gökhan Akdağ
©2026
Contact Us
Contact
I am ready to transform your vision and projects into measurable results and sustainable growth. You can get in touch to share your ideas and start a strategic collaboration.
24/5 Every Hour on Weekdays
From All Over the World